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Response to Demassification

Response to Demassification 

By Piper Shiflet

Demassification was a word I had never heard of until our recent discussion about the topic in class. We had covered mass communication in pervious weeks, but demassification was a new concept. The thought originally stuck in my head that demassification meant losing your mass audience in some way, but it wasn't, it was how you deal with losing your mass audience. I had to think about this for a long time, how exactly would I deal with losing a mass audience? 
During this situation you would have to figure out how to gain your audience back, and this is seen everywhere, especially in social media, which I had realized as the definition was being told to me. You see demassification everywhere in this century, and that's why I was surprised that I had never heard of the term before. Demassification happens all the time, and I was oblivious. That's why I was so interested in this topic. 
We then proceeded to learn about the word niche/niche audience. It's described as a specific group that is smaller than a mass audience, and this was indeed a term I was familiar with. This term is a popular internet trend now and is constantly used as a term amongst young audiences. I think the word niche sums up a lot of things people on the media do as well, like certain YouTube channels only post things about makeup, that's only appealing to people who like makeup or have a passion for it, and this is why it's important to know how different a niche audience is from a mass audience.


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