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Response to Mass Communication

Mass Communication

By Piper Shiflet


     Recently in our Journalism class we discussed the topic of what exactly mass communication is. After only the first few minutes, I had already come to the understanding that no one had ever taught me what mass communication really was. To me, it was just a way of spreading a statement to a large amount of people, but after hearing what Mr. Miller described as mass communication, my thoughts about it were changed. 
     He described mass communication as something that had the potential to spread across time and space. I found this description as something new, and exciting. Not once had I heard it being described like that, and as I listened to the lecture I became more interested in telling other people about what exactly mass communication is. 
     I became really intrigued when we began to converse about how the stages of mass communication. First off we discussed stimulus. This is the idea to start some type of mass communication, which then leads to the next step, encoding. Encoding is the process of getting ready to put your ideas out, such as writing the script for a movie, and getting the set built. Next is transmission, this is "uploading" your idea, and making it public. Then comes decoding. Decoding is how the audience understands the message, and lastly, internalization, which is reaching a deeper meaning of the media produced. I found these steps fascinating because they really lead me to interpret the message of mass communication differently. 


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